Bringing performance concepts to life before they happen
In dance, so much of what makes a performance powerful happens before anyone steps on stage. The anticipation, the theme, the story — all of it needs to be communicated well in advance to audiences, parents, and students.
That’s where custom composite imagery becomes such a valuable marketing tool for dance studios.
Recently, I designed a series of polished composite images for Newcastle Dance Academy, combining professionally photographed dancers with carefully crafted backgrounds and layouts. These images were created to visually represent performances, programs, and promotions before they exist in real life — helping the studio tell their story early and effectively, and promoting their end of year concert.
Visualising a Performance Before It Happens
End-of-year concerts, showcases, and productions often happen only once — yet they need to be marketed weeks or even months in advance. At that stage, live performance images simply don’t exist.
Composite imagery solves this problem by allowing us to:
- Create artwork that reflects the mood, scale, and theme of a performance
- Give audiences a visual sense of what’s coming
- Build excitement and emotional connection ahead of time
Rather than relying on generic graphics or text-only promotions, studios can present imagery that feels cinematic, intentional, and professional.
Designed for Social Media, Web & Print Use
All composite images are designed with real marketing use in mind. Each layout considers how the artwork will appear across platforms such as:
- Instagram posts and stories
- Facebook event banners and ads
- Studio websites
- Printed posters, programs, and enrolment material
- Theatre websites and thubmnails for tickets
This ensures your visuals remain impactful, clear, and adaptable — whether they’re viewed on a phone screen or displayed in print.
Original image for the Civic theatre landing page that the ticket purchaser would select to view/purchase tickets
Second image after the original image is clicked to view/buy tickets. This image has been resized due to the theatre website cropping the original image, this way the cropped image still looks sharp and professional
Supporting Dance Studio Enrolments & Ongoing Promotion
Composite imagery isn’t only for concerts and performances. It’s also an incredibly effective tool for dance studio marketing throughout the year.
Studios can use custom composites to:
- Promote new year enrolments
- Advertise specific dance styles or programs
- Refresh social media content with branded, professional visuals
- Elevate Facebook and Instagram advertising campaigns
By transforming a single professional image into a tailored composite design, studios can create content that feels purpose-built, rather than repetitive or generic.
A Clean, Creative Alternative to Stock Graphics
Many studios rely on stock imagery or templated designs for marketing — but these rarely reflect the individuality of a studio or its dancers.
Custom composite imagery allows:
- Your own dancers to be featured
- Branding and tone to remain consistent
- Marketing visuals to feel authentic and unique
The result is artwork that aligns with your studio’s identity and communicates quality at a glance.
Working With Dance Studios Across NSW (and Remotely)
I work closely with dance studios across Newcastle, Lake Macquarie, the Central Coast, Port Macquarie, Wollongong, and surrounding NSW areas. However, composite design work can also be completed remotely, making this service available to studios anywhere.
Whether you already have professional photos or would like imagery captured specifically for marketing purposes, I can help create custom composite visuals that support your studio’s goals.
Below are some samples of composite images used in the marketing, promotion and final production of Newcastle Dance Academy’s end of year concert, ranging from full composites to backgrounds for screen projections.
Elevating Dance Studio Marketing Through Design
Composite imagery is about more than editing photos — it’s about designing a visual story that supports your studio before, during, and beyond performance season.
If you’re a dance studio or teacher looking to:
- Promote a performance before it takes place
- Strengthen enrolment campaigns
- Elevate your social media presence with custom visuals
I’d love to help bring your next concept to life.
Phone or email me today – or you can get in touch with my Contact Form