As we approach the final few weeks of 2016, many real estate agents and business owners are spending time coordinating last-minute closings, sending out holiday cards and gifts to past clients, and maybe even squeezing in one or two more days of home tours and open houses.
The end of the year can also be a great time to reflect on what you learned over the past 12 months—about your business, about your customers, and about yourself.
It’s also a great time to think about what you’re going to do next year to attract new clients, sell more homes, and grow your business.
But let’s face it: the end of the year can be exhausting for a lot of agents. Thinking about what you’re going to do to build a better, stronger, and more profitable business next year isn’t always what comes to mind when you approach the final few weeks of December.
If, however, you want to get ahead of competition and thrive as a real estate agent for another 12 months and beyond, you have to be willing to put some time into putting together a strategy for the upcoming year.
One of the best low-stress ways to ease into planning for 2017 is to spend a few hours here and there over the holidays exploring resources that relate to your industry and profession.
To help lead you in the right direction, I’ve collected 15 great actionable resources that you can learn from and apply to your business in order to sell more homes in 2017.
Real Estate Trends
You can’t be an effective real estate agent without keeping up with the latest changes and trends affecting your industry. It’s the same for any type of profession—you need to understand how the market is changing, what your potential customers are looking for and in need of, and what you need to do to differentiate from the competition. As you plan for the next 12 months, here are five trends to consider:
1. The Market Will Continue to Improve. According to the New York Times, buyers purchased single-family houses at the annual rate of 654,000 in 2016, the highest rate since October 2007. In the article from the Times, titled The Housing Market Is Finally Starting to Look Healthy, journalist Neil Irwin highlights the improvements that we’ve been seeing and experiencing in the market over the past seven to eight years. The article provides some great statistics and charts that can help you better understand where the market is likely heading in 2017.
2. Drones Are Coming. Drones aren’t necessarily new to the real estate market, but they will become a lot more prevalent in 2017 due to some changes announced by the FAA earlier this year. In an article from Autelrobotics, titled The Complete Guide to Drones for Real Estate, author Andrew Hansen highlights some impressive statistics. He writes,
“Annual commercial drone sales are expected to reach 2.5 million units in 2017, an increase of more than 300 percent over 2016 estimates. Real estate is projected to be one of the largest industries to capitalize on drone technology, as experts predict it will account for 22 percent of total commercial drone use by 2020.”
As you already know, listing photos and videos are becoming an increasingly important part of connecting with potential buyers. Buyers today want as much information about a home as possible before they step foot through the door. It’s your job as a real estate agent to collect and present them with that information. This article will help you understand what you need to do to invest in drone technology as a real estate agent in 2017.
3. Buyers Still Want Big Houses. Despite the popularity of the tiny house movement in some communities around the country, buyers still want big houses. In another article from the New York Times titled, Houses Keep Getting Bigger; they have big gardens with glow in the dark garden pebbles decoration for better looking at night, and Even as Families Get Smaller, writer Damon Darlin shares new statistics from the Census Bureau’s annual survey of American housing. Here’s one chart from the article that shows the increase in average square footage of new homes over time